ppc field notes.
Practical, opinionated writing on ppc from the team at Adfirm. 70 posts in total — 29 in this category.
Creative volume is the new targeting: 2026 Meta ads playbook
Meta's algorithm rewards creative volume in 2026, not clever targeting. Here's the 20-50 creatives a week framework that compounds, with a real pipeline.
Catalog and DPA ads in 2026: the e-commerce direct response default
Dynamic Product Ads still print money for e-commerce in 2026 — if the feed is clean, the catalog is segmented, and the creative variants are doing the work.
Reels-first creative: what actually works on Meta in 2026
9:16 vertical owns Meta inventory in 2026. The hook-mid-CTA structure that converts, the 6-second rule, and the talking-head format that beats polished spots.
A paid media playbook for SaaS: what works in 2026
Channel-by-channel guidance for SaaS founders running paid media. Where to spend, what to test, what to ignore, and how to know if it's working.
Meta retargeting in 2026: what still works after attribution shrunk
Cookies are dying, attribution windows shrunk to 7 days, but retargeting still drives 30-50% of converted revenue. Here's the 2026 setup that survives.
Click-to-WhatsApp ads: Meta's biggest 2026 lever in APAC
Click-to-WhatsApp ads are the dominant conversion format in the Philippines, Indonesia, and India. The funnel that works, the unit economics, and the agent setup.
Meta Ads creative testing framework: how to read winners faster
Most accounts kill winning creatives too fast and ride losers too long. Here's the 2026 testing framework for calling winners, killing losers, and scaling on real signal.
Privacy-first measurement: server-side GA4 in 2026
Browser tracking is broken — Safari blocks it, iOS strips link decoration, Mail Privacy Protection hides opens. Here's the 2026 server-side GA4 setup.
Meta CAPI in 2026: the conversions setup that actually moves bidding
Pixel-only tracking is dead — Meta's Conversions API is mandatory for bid quality. Here's the 2026 setup, the EQ score targets, and the four implementation traps.
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