web design field notes.
Practical, opinionated writing on web design from the team at Adfirm. 70 posts in total — 6 in this category.
Conversion rate optimization for SaaS landing pages: a 2026 framework
A practical CRO framework for SaaS landing pages — the hero structure that converts, the social proof patterns that work, and the tests worth running first.
Why most agency websites don't convert (and what to fix first)
A practical teardown of the conversion mistakes agency sites repeat. What to fix first, what to ignore, and how to think about the hierarchy of a marketing page.
Astro vs Next.js vs WordPress: which to choose in 2026
An honest comparison of the three stacks we use most for marketing sites and web apps. What each one is best at, what they cost long-term, and how to choose.
Core Web Vitals 2026: a practical implementation guide
What Core Web Vitals actually measure, what passes today, and the specific implementation patterns that move the metrics for marketing sites and apps.
Bento grids and motion-first layouts: the 2026 web design language
Bento grids and choreographed motion are the dominant 2026 design pattern. How to ship them without trashing Core Web Vitals or losing accessibility.
Vibe coding for marketing sites: Cursor, Claude Code in 2026
Vibe coding flipped how agencies ship marketing sites. Here's the 2026 workflow with Cursor and Claude Code, what's gained, and the quality guardrails that matter.
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