Blog · ppc
ppc field notes.
Practical, opinionated writing on ppc from the team at Adfirm. 70 posts in total — 29 in this category.
Influencer whitelisting in 2026: paid amplification done right
Whitelisting is the highest-leverage Meta tactic most agencies haven't figured out. Here's how to run ads through creator accounts in 2026 — at scale.
AI ad creative tools in 2026: what's worth using vs hype
AI ad creative tools went from gimmick to actually useful in 2026. Here's what works (and what's still hype), with the workflow that pairs AI with human craft.
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