seo field notes.
Practical, opinionated writing on seo from the team at Adfirm. 70 posts in total — 18 in this category.
Aesthetic search in 2026: ranking for broad-intent queries
60% of 2026 shopping searches are broad-intent like 'fisherman aesthetic' or 'y2k graphic shirt'. Here's how to rank for vibe-driven queries.
Visual search optimization in 2026: ranking in Google Lens
Google Lens drives 25 billion queries a month. Here's how to optimize product pages, alt text, and structured data so your images rank in visual search.
Amazon Rufus optimization 2026: ranking in AI shopping answers
Amazon Rufus handles 274M daily queries. Here's how to optimize listings, A+ content, and reviews to appear in Rufus's conversational product picks.
ChatGPT shopping optimization 2026: ranking in AI product picks
53% of US shoppers use AI to discover products in 2026. Here's how to get your brand into ChatGPT, Perplexity, and Gemini shopping recommendations.
B2B SEO in 2026: the playbook for long sales cycles
B2B SEO in 2026 isn't B2C SEO at a lower volume. Here's the playbook for long sales cycles, technical buyers, and small high-intent search markets.
Shopify SEO in 2026: the ecommerce ranking playbook
Shopify SEO in 2026 has its own quirks. Here's the technical, content, and product page playbook that ranks Shopify stores in AI-first search.
Google AI Mode optimization in 2026: ranking in the dialogue
Google AI Mode in 2026 changed search from query to dialogue. Here's how to optimize for follow-up turns, citations, and conversational ranking.
Velocity content in 2026: how to win breakout keywords early
Velocity content in 2026 catches breakout keywords before competitors notice. Here's how to find them, rank fast, and compound the head start.
Answer engine optimization (AEO) in 2026: get cited by AI search
Answer engine optimization (AEO) in 2026: how to get cited by ChatGPT, Perplexity, and Google AI Overviews instead of just ranking on page one.
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