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Blog · ui ux

ui ux field notes.

Practical, opinionated writing on ui ux from the team at Adfirm. 70 posts in total — 3 in this category.

WCAG 2.2 · AA EAA COMPLIANT CORE REQUIREMENTS Perceivable Alt text · captions · 4.5:1 contrast Operable Keyboard nav · focus indicators Understandable Labels · errors · predictable nav Robust Semantic HTML · ARIA · screen readers ACTIVE ENFORCEMENT · 2026 Up to €3M fines · per member state Applies to any business serving EU consumers · ship-to address determines applicability
ui ux

EU Accessibility Act 2026: compliance for non-EU sites

The EAA enforces WCAG 2.2 AA across EU-facing sites. Fines hit 3M euro. Here's the practical compliance checklist for marketers and product teams.
MICROINTERACTIONS · 2026 Motion that converts, not motion that distracts STATE CHANGE Button press Buy Buy 100-200ms scale + color shift +3-8% lift CONFIRMATION Form validation [email protected] Real-time check · 100ms reveal +7-15% completion STATUS Skeleton loading Perceived wait drops 30-50% lower bounce AFFORDANCE Hover state Link Link → Depth + color shift on hover +5-12% CTR 2026 MOTION DISCIPLINE 100-300ms · transform & opacity only · respect prefers-reduced-motion Cumulative lift on the full 6-category upgrade: 12-30% conversion in the first 30 days +24%
ui ux

Microinteractions in 2026: motion-driven UX that converts

Motion-driven UX outconverts static design in 2026. Use microinteractions to guide users, signal state, and lift conversion without slowing the page.
PATTERNS · CHAT · PALETTE · AGENT · VOICE CHAT Chat-first for ambiguous tasks "Find SaaS customers who haven't logged in for 14 days" Found 142. Want me to draft the retention email? Yes · use last week's tone COMMAND ⌘ K Cmd-K palette as meta-UI create invoice for $4k to Acme due Friday → Create invoice · Acme · $4,000 · due Mar 14 Search "Acme" in contacts Recent invoices AGENT Plan → execute → diff → undo Found 142 inactive accounts Drafted retention email 3 Schedule send for Mon 9am Approve · Edit · Undo VOICE Voice in + voice out (selectively) "Draft the brief for the new pitch." Mobile · dictation · accessibility ⌨ Typing always works in parallel — accessibility default
ui ux

AI-first UX patterns: designing for chat, voice, and agents in 2026

How to design interfaces for AI-powered products in 2026 — chat-first patterns, agentic UX, voice surfaces, and what hasn't changed about good design.
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