branding field notes.
Practical, opinionated writing on branding from the team at Adfirm. 70 posts in total — 7 in this category.
Human-led content in 2026: the anti-AI-slop differentiator
Generative AI flooded content channels in 2026. The brands winning trust are publishing human-led work — lived stories, named authors, original data.
Brand naming in 2026: AI namesakes, .com scarcity, trademarks
2026 brand naming is harder than ever — AI-generated namesakes, .com scarcity, trademark thickets. Here's a practical framework for finding a name.
Nostalgic remix marketing in 2026: Gen Z's creative loop
Nostalgic remix marketing in 2026: how brands borrow 90s and Y2K aesthetics, hand the assets to Gen Z creators, and let participation do the work.
Sustainability marketing in 2026: tangible value beats vibes
Sustainability marketing in 2026: how to swap vague claims for tangible value buyers can verify — and avoid both greenwashing and greenhushing.
The startup brand checklist: what to do, what to skip, what to wait on
A practical brand priority list for early-stage founders. What's worth building now, what can wait six months, and what to never bother with at all.
When to rebrand (and when to leave it alone)
A founder's framework for deciding if your brand is the real problem. Three legitimate triggers, four false ones, and what to do when you can't tell which.
Brand voice in the AI era: how to sound human when AI drafts
When everyone drafts with AI, your brand voice is what separates you. Here's how to keep it human and distinct in 2026 — and the workflow that protects it.
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