ppc field notes.
Practical, opinionated writing on ppc from the team at Adfirm. 70 posts in total — 29 in this category.
Retail media networks 2026: SMB guide to Amazon, Walmart
Retail media network spend jumped 35% in 2026. Here's how SMBs win on Amazon Ads, Walmart Connect, Target Roundel, and Instacart without burning budget.
The marketing attribution stack in 2026: tools that actually work
The marketing attribution stack in 2026: Triple Whale, Northbeam, Rockerbox, and the build-vs-buy decisions that actually move CAC and ROAS.
Connected TV advertising in 2026: how SMBs finally win on CTV
Connected TV advertising in 2026 finally became viable for SMBs. Here's what to spend, where to buy, and the creative format that actually works.
Google Local Services Ads in 2026: the SMB playbook for LSA
Google Local Services Ads in 2026: how service businesses win the top spot above Maps with the Google Guarantee badge and lead-quality scoring.
Pinterest ads in 2026: the under-priced visual search channel
Pinterest ads in 2026 are quietly the cheapest high-intent paid channel left. Here's the targeting, creative, and budget framework that wins.
Threads ads in 2026: Meta's newest inventory worth a real test
Threads ads in 2026 are Meta's newest paid surface. Here's what's working, what's broken, and how to test the channel without wasting budget.
TikTok Shop ads in 2026: the new direct-purchase paid channel
TikTok Shop ads in 2026 fuse content, commerce, and checkout in one tap. Here's how to set up campaigns and creative that actually convert.
Advantage+ Shopping Campaigns: the 2026 setup that actually scales
Meta's Advantage+ Shopping rewrote the media-buying playbook. Here's the 2026 account structure that compounds, plus the four mistakes that kill performance.
Meta lead gen 2026: Instant Forms vs landing pages, what actually wins
Meta Instant Forms convert 2-3x landing pages on raw rate but burn agency time on lead quality. Here's the 2026 framework for picking the right format per offer.
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