Field notes on growth.
What we've learned shipping campaigns, sites, and brands. Practical, opinionated, and free of growth-hack folklore.
Why most agency websites don't convert (and what to fix first)
A practical teardown of the conversion mistakes agency sites repeat. What to fix first, what to ignore, and how to think about the hierarchy of a marketing page.
Reddit is the new top-of-funnel: a 2026 SEO playbook
After Google's Reddit deal, threads dominate SERPs for product research. Here's how to show up without getting banned, and what to actually measure.
The startup brand checklist: what to do, what to skip, what to wait on
A practical brand priority list for early-stage founders. What's worth building now, what can wait six months, and what to never bother with at all.
Reels-first creative: what actually works on Meta in 2026
9:16 vertical owns Meta inventory in 2026. The hook-mid-CTA structure that converts, the 6-second rule, and the talking-head format that beats polished spots.
Astro vs Next.js vs WordPress: which to choose in 2026
An honest comparison of the three stacks we use most for marketing sites and web apps. What each one is best at, what they cost long-term, and how to choose.
A paid media playbook for SaaS: what works in 2026
Channel-by-channel guidance for SaaS founders running paid media. Where to spend, what to test, what to ignore, and how to know if it's working.
Meta retargeting in 2026: what still works after attribution shrunk
Cookies are dying, attribution windows shrunk to 7 days, but retargeting still drives 30-50% of converted revenue. Here's the 2026 setup that survives.
How to write a brief that gets you a good agency proposal
Most agency briefs produce vague proposals because they're vague themselves. Here's a template that produces tight quotes, fast — and weeds out bad-fit agencies.
When to rebrand (and when to leave it alone)
A founder's framework for deciding if your brand is the real problem. Three legitimate triggers, four false ones, and what to do when you can't tell which.
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