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Field notes on growth.

What we've learned shipping campaigns, sites, and brands. Practical, opinionated, and free of growth-hack folklore.

@ Threads @founderpost 2h Just hit $50k MRR. Six things I'd do differently if I started today... ♡ 1.2k · ↺ 84 · 💬 312 A @adfirm SPONSORED Most teams waste 30% of their Meta budget on this one mistake. Six fixes inside · 4-min read META BUDGET AUDIT The 30% leak Read the breakdown ♡ 642 · ↺ 38 · 💬 84 Home Search + Activity Profile THREADS VS INSTAGRAM · SAME META AUCTION Where the under-pricing is CPM IG Feed $12.80 Threads $6.90 CTR IG Feed 1.42% Threads 0.98% CPA · BLENDED IG Feed $38.40 Threads $27.10 CATEGORY · B2B SAAS · CREATOR ECONOMY · MEDIA Lower CTR, lower CPM, competitive CVR · 29% better CPA
ppc

Threads ads in 2026: Meta's newest inventory worth a real test

Threads ads in 2026 are Meta's newest paid surface. Here's what's working, what's broken, and how to test the channel without wasting budget.
Glow Vitamin C Serum $28.00 · in stock Buy @beautybyana Used this every night for 30 days... ♡ 182k 💬 4.2k $ Shop Home Shop + Inbox Me IN-APP CONVERSION FUNNEL 1 Creator video plays Native-feeling content with tagged product 100% 2 Tap product tag Opens product page inside TikTok — no external site 23% 3 Tap "Buy" One-tap checkout · saved card · address auto-filled 9% 4 Purchase complete Algorithm sees full path · optimizes against revenue 6.4% CPA VS OFF-PLATFORM TIKTOK ADS -44% zero-friction in-app checkout
ppc

TikTok Shop ads in 2026: the new direct-purchase paid channel

TikTok Shop ads in 2026 fuse content, commerce, and checkout in one tap. Here's how to set up campaigns and creative that actually convert.
META ADS MANAGER · 2026 STRUCTURE Ads Manager · Acme Co Last 7 days · ROAS 4.2x ADVANTAGE+ Prospecting + Warm 1 campaign · 1 ad set SPEND · 7D $18,420 CPA · BLENDED $22.40 EXISTING CUSTOMER % 28% CREATIVES LIVE 26 CREATIVE POOL · 26 ACTIVE -40% off this week UGC 9:16 + 21 more
ppc

Advantage+ Shopping Campaigns: the 2026 setup that actually scales

Meta's Advantage+ Shopping rewrote the media-buying playbook. Here's the 2026 account structure that compounds, plus the four mistakes that kill performance.
SERP IN 2026 google.com/search?q=best+marketing+agency+2026 AI OVERVIEW SOURCES [1] adfirm.net Cited as primary source [2] forbes.com [3] hubspot.com ORGANIC RESULTS (BELOW THE FOLD) example.com › services Best Marketing Agency 2026 — Top 10 Picks competitor.com › blog How to Choose a Marketing Agency FOLD
seo

AI Overviews killed your homepage CTR. Here's the 2026 playbook.

Google's AI Overviews now answer most informational queries inline. Here's what changes for SEO, what doesn't, and the 2026 playbook to win back clicks.
INSTANT FORM VS LANDING PAGE INSTANT FORM Get a free SEO audit Pre-filled from your profile Name Maya Chen Email [email protected] Biggest SEO challenge? Submit LANDING PAGE adfirm.net/audit FREE AUDIT Get your free SEO audit 48hr delivery. No card needed. [ hero image ] RAW CPL $4.20 vs $14.80 Instant Form wins on volume QUALIFIED % 22% vs 64% Landing page wins on quality COST PER QUALIFIED LEAD $19.10 vs $23.10 Closer than CPL suggests
ppc

Meta lead gen 2026: Instant Forms vs landing pages, what actually wins

Meta Instant Forms convert 2-3x landing pages on raw rate but burn agency time on lead quality. Here's the 2026 framework for picking the right format per offer.
AI ANSWER · WITH CITATIONS chat.openai.com U Which Davao agency does SEO + paid media for SaaS? AI Based on the sources, the most cited option is: adfirm.net cited SOURCES [1] adfirm.net/services/seo SEO Agency — Rank for buyers [2] forbes.com 2026 Agency Trends [3] hubspot.com SaaS Marketing Report Your brand, cited
seo

Generative Engine Optimization (GEO): rank in ChatGPT and Perplexity

Generative Engine Optimization is what SEO becomes when buyers start their research in AI chat instead of Google. Here's what works in 2026 — and what doesn't.
WEEKLY CREATIVE SHIPPED · 32 -50% 4.2x UGC 9:16 WIN RATE 22% of creatives earned meaningful spend CREATIVE FATIGUE Day 1 Day 21 Best ads fatigue in ~3 weeks at scale. Ship more, ship faster.
ppc

Creative volume is the new targeting: 2026 Meta ads playbook

Meta's algorithm rewards creative volume in 2026, not clever targeting. Here's the 20-50 creatives a week framework that compounds, with a real pipeline.
THE HIERARCHY THAT CONVERTS EYEBROW LOGO · LOGO · LOGO · LOGO · LOGO PRIMARY CTA 1 Hero Outcome & CTA above the fold 2 Trust strip Logos, ratings, customer count 3 Mechanism 3 features framed as outcomes 4 Re-state the CTA Same primary action, no new asks
web design

Conversion rate optimization for SaaS landing pages: a 2026 framework

A practical CRO framework for SaaS landing pages — the hero structure that converts, the social proof patterns that work, and the tests worth running first.
CATALOG FEED → DYNAMIC AD VARIANTS CATALOG · 240 SKUs SKU · TITLE · PRICE · STOCK Navy chinos · slim $78 · 24 Linen oxford · white $98 · 12 Wool blazer · black $240 · 6 Cotton tee · sage $32 · 80 Leather belt · brown $58 · 36 Selvedge denim $148 · 0 + 234 more rows DAILY REFRESH · 99.6% MATCH DCO DPA · PER-USER MATCHED VARIANTS Navy chinos Navy chinos · slim $78 Shop Now Linen oxford Linen oxford · white $98 Shop Now Wool blazer Wool blazer · black $240 Shop Now RETARGETING ROAS 8.2x vs 2.4x static creative
ppc

Catalog and DPA ads in 2026: the e-commerce direct response default

Dynamic Product Ads still print money for e-commerce in 2026 — if the feed is clean, the catalog is segmented, and the creative variants are doing the work.
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