seo field notes.
Practical, opinionated writing on seo from the team at Adfirm. 70 posts in total — 18 in this category.
Long-tail keywords in 2026: how to rank fast in AI search
Long-tail keywords still beat head terms in 2026 — especially for AI search. Here's how to find them, prioritize them, and rank quickly.
Programmatic SEO in 2026 for service businesses (without thin pages)
Programmatic SEO in 2026 for service businesses: how to scale 200 quality pages without earning a thin-content penalty from Google.
E-E-A-T in 2026: the signals Google actually weighs now
E-E-A-T in 2026 is more concrete than people think. Here are the signals Google's quality raters and AI search engines actually weigh heavily.
Google Business Profile in 2026: the local SEO foundation
Google Business Profile in 2026 is the single highest-ROI local SEO asset. Here's how to optimize it for the local pack, Maps, and AI search.
AI Overviews killed your homepage CTR. Here's the 2026 playbook.
Google's AI Overviews now answer most informational queries inline. Here's what changes for SEO, what doesn't, and the 2026 playbook to win back clicks.
Generative Engine Optimization (GEO): rank in ChatGPT and Perplexity
Generative Engine Optimization is what SEO becomes when buyers start their research in AI chat instead of Google. Here's what works in 2026 — and what doesn't.
Reddit is the new top-of-funnel: a 2026 SEO playbook
After Google's Reddit deal, threads dominate SERPs for product research. Here's how to show up without getting banned, and what to actually measure.
Schema markup that actually helps your SEO (and what to skip)
A field guide to JSON-LD structured data: which schemas earn rich results, which are wasted effort, and how to implement them without breaking anything.
Topical authority: the 2026 SEO playbook for ranking in AI search
AI search rewards depth, not surface. Here's the 2026 SEO playbook for building topical authority and content hubs that rank in AI Overviews and ChatGPT.
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