Posts by Justin
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Reels-first creative: what actually works on Meta in 2026
9:16 vertical owns Meta inventory in 2026. The hook-mid-CTA structure that converts, the 6-second rule, and the talking-head format that beats polished spots.
Astro vs Next.js vs WordPress: which to choose in 2026
An honest comparison of the three stacks we use most for marketing sites and web apps. What each one is best at, what they cost long-term, and how to choose.
A paid media playbook for SaaS: what works in 2026
Channel-by-channel guidance for SaaS founders running paid media. Where to spend, what to test, what to ignore, and how to know if it's working.
Meta retargeting in 2026: what still works after attribution shrunk
Cookies are dying, attribution windows shrunk to 7 days, but retargeting still drives 30-50% of converted revenue. Here's the 2026 setup that survives.
How to write a brief that gets you a good agency proposal
Most agency briefs produce vague proposals because they're vague themselves. Here's a template that produces tight quotes, fast — and weeds out bad-fit agencies.
When to rebrand (and when to leave it alone)
A founder's framework for deciding if your brand is the real problem. Three legitimate triggers, four false ones, and what to do when you can't tell which.
Click-to-WhatsApp ads: Meta's biggest 2026 lever in APAC
Click-to-WhatsApp ads are the dominant conversion format in the Philippines, Indonesia, and India. The funnel that works, the unit economics, and the agent setup.
Core Web Vitals 2026: a practical implementation guide
What Core Web Vitals actually measure, what passes today, and the specific implementation patterns that move the metrics for marketing sites and apps.
Bento grids and motion-first layouts: the 2026 web design language
Bento grids and choreographed motion are the dominant 2026 design pattern. How to ship them without trashing Core Web Vitals or losing accessibility.
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