Posts by Justin
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AI Overviews killed your homepage CTR. Here's the 2026 playbook.
Google's AI Overviews now answer most informational queries inline. Here's what changes for SEO, what doesn't, and the 2026 playbook to win back clicks.
Meta lead gen 2026: Instant Forms vs landing pages, what actually wins
Meta Instant Forms convert 2-3x landing pages on raw rate but burn agency time on lead quality. Here's the 2026 framework for picking the right format per offer.
Generative Engine Optimization (GEO): rank in ChatGPT and Perplexity
Generative Engine Optimization is what SEO becomes when buyers start their research in AI chat instead of Google. Here's what works in 2026 — and what doesn't.
Creative volume is the new targeting: 2026 Meta ads playbook
Meta's algorithm rewards creative volume in 2026, not clever targeting. Here's the 20-50 creatives a week framework that compounds, with a real pipeline.
Conversion rate optimization for SaaS landing pages: a 2026 framework
A practical CRO framework for SaaS landing pages — the hero structure that converts, the social proof patterns that work, and the tests worth running first.
Catalog and DPA ads in 2026: the e-commerce direct response default
Dynamic Product Ads still print money for e-commerce in 2026 — if the feed is clean, the catalog is segmented, and the creative variants are doing the work.
Why most agency websites don't convert (and what to fix first)
A practical teardown of the conversion mistakes agency sites repeat. What to fix first, what to ignore, and how to think about the hierarchy of a marketing page.
Reddit is the new top-of-funnel: a 2026 SEO playbook
After Google's Reddit deal, threads dominate SERPs for product research. Here's how to show up without getting banned, and what to actually measure.
The startup brand checklist: what to do, what to skip, what to wait on
A practical brand priority list for early-stage founders. What's worth building now, what can wait six months, and what to never bother with at all.
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