Adfirm

Posts by Justin

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ONE CREATIVE · THREE PLACEMENTS DEMAND GEN "How we audit SEO in 48h" 15s · 9:16 · 1:1 · 16:9 assets YOUTUBE SHORTS · 9:16 "48h SEO audit" Get the audit Ad DISCOVER · 1:1 Discover "48h SEO audit" How we audit SEO in 48h adfirm.net · Sponsored GMAIL · PROMOTIONS Promotions Sponsored Adfirm Free 48h SEO audit Linear · Build update Stripe · Invoice ready Notion · Team activity
ppc

Google Demand Gen in 2026: cross-channel video that converts

Demand Gen replaced Discovery and YouTube as Google's primary social-style ad. Here's the 2026 creative spec, audience setup, and what to actually measure.
MMM OUTPUT · CHANNEL CONTRIBUTION BY WEEK $120k $90k $60k $30k $0 W1 W12 LinkedIn Meta Google Organic + brand Promo lift META · SATURATION CURVE You're here Diminishing returns → $0 $200k/mo $0 $1M RECOMMENDATION Shift 25% Meta → LinkedIn + Email
ppc

MMM for SMB in 2026: open-source attribution beyond cookies

Marketing Mix Modeling used to need a Fortune 500 budget. Open-source tools changed that. Here's the 2026 stack for measuring channel impact without cookies.
PATTERNS · CHAT · PALETTE · AGENT · VOICE CHAT Chat-first for ambiguous tasks "Find SaaS customers who haven't logged in for 14 days" Found 142. Want me to draft the retention email? Yes · use last week's tone COMMAND ⌘ K Cmd-K palette as meta-UI create invoice for $4k to Acme due Friday → Create invoice · Acme · $4,000 · due Mar 14 Search "Acme" in contacts Recent invoices AGENT Plan → execute → diff → undo Found 142 inactive accounts Drafted retention email 3 Schedule send for Mon 9am Approve · Edit · Undo VOICE Voice in + voice out (selectively) "Draft the brief for the new pitch." Mobile · dictation · accessibility ⌨ Typing always works in parallel — accessibility default
ui ux

AI-first UX patterns: designing for chat, voice, and agents in 2026

How to design interfaces for AI-powered products in 2026 — chat-first patterns, agentic UX, voice surfaces, and what hasn't changed about good design.
HUB & SPOKE · TOPICAL AUTHORITY HUB SEO for SaaS 3,800-word pillar page links to 22 cluster posts Keyword research /seo-for-saas/keywords/ cited 3× Technical audit /seo-for-saas/audit/ cited 5× Link building /seo-for-saas/links/ cited 4× Content briefs /seo-for-saas/briefs/ cited 2× International SEO /seo-for-saas/intl/ cited 6× Schema markup /seo-for-saas/schema/ cited 7× Site speed /seo-for-saas/speed/ cited 4× PLG content /seo-for-saas/plg/ cited 2× Topic clusters /seo-for-saas/clusters/ cited 8× Internal links /seo-for-saas/links-int/ cited 5× 46 AI citations · 90 days
seo

Topical authority: the 2026 SEO playbook for ranking in AI search

AI search rewards depth, not surface. Here's the 2026 SEO playbook for building topical authority and content hubs that rank in AI Overviews and ChatGPT.
AI DEFAULT VS BRAND VOICE AI DEFAULT "We help businesses scale." In today's competitive landscape, businesses need comprehensive, scalable, and intuitive solutions. Our platform leverages cutting-edge technology to deliver robust outcomes that empower teams to succeed. Moreover, our solution can help to unlock value across various touchpoints, while also serving as a strategic asset. Hedge language Three-item lists Generic competence words Symmetric paragraphs Bridging transitions ("Moreover") BRAND VOICE "Most agencies overcharge for this." We don't. If your CAC has crept above $1,200, it's almost always one of three things: creative fatigue, broken signal, or a page that loads in three seconds when it should load in one. Send us your numbers. We'll tell you which it is. No deck. Specific position with a number Asymmetric sentence rhythm Concrete details, not abstractions Action-specific ask ("send numbers") No hedge, no bridge vs
branding

Brand voice in the AI era: how to sound human when AI drafts

When everyone drafts with AI, your brand voice is what separates you. Here's how to keep it human and distinct in 2026 — and the workflow that protects it.
AGENTIC EDIT → DIFF → REVIEW → SHIP src/pages/pricing.astro CLAUDE EDIT 1 <BaseLayout title="Pricing"> 2 <section class="hero"> 3 <h1>Pricing</h1> + 4 <p class="lead">Three tiers.</p> + 5 </section> + 6 <section class="plans"> + 7 {plans.map(p => <Plan {...p}/>)} + 8 </section> 9 </BaseLayout> AGENT "Add 3-tier pricing page matching /services design" Accept all Reject Revise adfirm.net/pricing Pricing Three tiers. No hidden fees. $49 $149 $499 QUALITY GATE · LIGHTHOUSE 96 Perf 100 A11y 100 SEO 100 Best Pr.
web design

Vibe coding for marketing sites: Cursor, Claude Code in 2026

Vibe coding flipped how agencies ship marketing sites. Here's the 2026 workflow with Cursor and Claude Code, what's gained, and the quality guardrails that matter.
FOUNDER PRESENCE · 2026 @justin · Founder in LinkedIn 3-5 posts/week REACH / MONTH 120k impressions 🎙 Podcast guests 4-8 / year CARRYOVER 12 mo inbound ✉ Newsletter Bi-weekly OWNED AUDIENCE 3,400 subscribers 🎤 Conferences 2-4 talks/year CATEGORY AUTHORITY compounding 3-5× inbound close rate vs cold paid
general

Founder-led marketing in 2026: why presence became table stakes

Founder presence on LinkedIn, podcasts, and community is no longer optional for B2B and SMB in 2026. Here's why it became table stakes and how to start.
TRUEVIEW FOR ACTION · WATCH PAGE Ad "How we audit SEO in 48 hours." Skip in 2s adfirm.net Get your free audit Visit site → AUDIENCE SIGNAL Custom intent (URL-based) competitor sites + "best CRM" queries ★ First-party customer match CRM upload · 12k users In-market: Business Software Google segment · ~1.2M reach RESULT · 30 DAYS Skip rate @ 5s 42% View-through rate 31% Pipeline @ 90d $840k
ppc

YouTube Ads in 2026: the high-consideration playbook

Demand Gen is great for new demand, but YouTube standalone still wins for high-consideration B2B and SaaS. Here's the 2026 setup, creative spec, and audience model.
PROMOTED POST · r/SaaS r/ r/SaaS Hot · New · Top u/honest_founder · 4h Just hit $50k MRR with 2 founders ▲ 412 💬 89 PROMOTED u/adfirm_justin We A/B tested 200 subject lines. Here's what won. After 90 days of testing across our SaaS client list, three patterns won consistently. Sharing the data + the open-rate lifts: Open rate by pattern Specific number · 48% Question form · 38% Read the full breakdown → ▲ 1.2k 💬 168 ↗ Share 94% upvoted · community accepted u/devops_dad · 6h Anyone else hate Linear's pricing change? VS META EQUIVALENT CPM -45% CPA -52% CVR vs cold Meta 2.4× DO ▸ Title in Reddit-native voice ▸ 200-600 word substantive body ▸ Reply to comments daily DON'T ▸ Polished branded image ▸ Hyperbolic ad copy ▸ Ignore negative comments
ppc

Reddit Ads in 2026: the SMB playbook from a hostile platform

Reddit's self-serve ad platform matured in 2025. Here's how to run paid Reddit ads in 2026 without getting community-pilloried — and what actually converts.
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